MojoKid (1002251) writes "The address bar in a Web browser has been a standard feature for as long as Web browsers have been around — and that's not going to be changing. What could be, though, is exactly what sort of information is displayed in them. In December, Google began rolling-out a limited test of a feature in Chrome called "Origin Chip", a UI element situated to the left of the address bar. What this "chip" does is show the name of the website you're currently on, while also showing the base URL. To the right, the actual address bar shows nothing, except a prompt to "Search Google or type URL". With this implementation, a descriptive URL would not be seen in the URL bar. Instead, only the root domain would be seen, but to the left of the actual address bar. This effectively means that no matter which page you're on in a given website, all you'll ever see when looking at the address bar is the base URL in the origin chip. What helps here is that the URL is never going to be completely hidden. You'll still be able to hit Ctrl + L to select it, and hopefully be able to click on the origin chip in order to reveal the entire URL. Google could never get rid of the URL entirely, because it's required in order to link someone to a direct location, obviously."